Furniture restoration with sunshine-yellow joy, and stories that refuse to be erased.
Name: Alison
Zodiac Sign: Leo
Archetype: The Creator meets The Rebel
Favourite Colour: Whatever shade of yellow feels like joy that day
Origin Story: Started rescuing curbside furniture during lockdown and realised she wasn’t just restoring wood, she was rewriting stories.
The human behind the brand
Alison
warm • handmade • nostalgic • playful • sunlit
Vibe & Keywords
Van Tour: a 13-city summer roadtrip where Alison restores furniture on the road, bringing her craft directly to clients.
Storytelling that celebrates imperfection and second chances.
Unique Touchpoints
The goal was to create a visual identity, storytelling, and experience around Alison’s mission: making restoration personal and accessible.
A brand that feels lived-in, heartfelt, and grounded in real stories of renewal.
goal
Ever feel like people only see what you d, but not the why behind it? So many heart-led creatives hide their story behind “pretty visuals” because they’re scared of seeming messy or unpolished. This concept project reimagines how a brand can honour the imperfections and still shine.
challenges and insights
Let’s turn your story into your strongest strategy.