Explore my work, imagine what we can create together
As you scroll, don’t just look at the visuals. Listen for the feeling.
The clarity. The shift. The moment someone saw themselves reflected in their brand for the first time—and finally felt at home in their business.
Each project here started with a real human (or a really heartfelt idea), a story waiting to be told, and a little bit of brand magic.
So as you explore, ask yourself:
What would it feel like to see your story come to life like this?
Furniture restoration with sunshine-yellow joy, rebel color, and stories that refuse to be erased.
Stars Around Scars
The human behind the brand
Meet Alison: Alison doesn’t just fix furniture.
She paints over the past with sunshine yellow and stories.
She hand-draws constellations over old scratches. Lines drawers with vintage wallpaper like secret memories.
Every piece she finds (left on a curb, inherited with grief, or rescued from a dusty garage) gets a second life.
This brand is for the soft-hearted rebels who know that what’s been through something still deserves to shine.
The M.O.K.A. Strategy in action
Meaning (mission, vision, values)
Her mission: To make people feel at home in their stories again,scratches, stains, and all.
Her vision: A world where nothing (and no one) is discarded before their story is done.
Her values: Honesty. Joy. Care. Second chances.
Outreach (Audience + Emotional Insight)
They love thrifting, hate waste, and believe even the smallest corner of their space should feel meaningful.
Maybe they’ve inherited a dresser from someone they love, doesn’t match their style, but they can’t let it go because of the emotional attachment.
They’re craving a sense of return to self, to comfort, to imperfection made beautiful.
Key Differentiators (Positioning)
This concept brand positions her as part artisan, part storyteller. Someone whose process is as healing as it is practical.
She’s not for the trend-followers.
Atmosphere (Personality & Vibes)
Personality traits: warm, cheeky, nostalgic, swears a little.
Vibes: the entire identity feels like Sunday morning joy with a side of gentle punk.
The kind of vibe that makes you want to light a candle, pull on your paint-stained overalls, and make something real.
The Brand comes to life!
A star inside a circle: part constellation, part screw head
The lettering looks hand-painted, the edges fade like a brushstroke running out of paint. Because perfection isn’t the point
The color palette tends to get a nostalgic, retro inspired vibe but also bright & colorful
Click to see the full Website!
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A cozy café-meets-rescue shelter on the Greek island of Paros, where every iced latte helps rehome a stray cat.
The Pawsitive Space
The human behind the brand
Meet Eleni: the tan-lined dreamer with one hand on her coffee and one cat asleep on her laptop.
What started as a quiet vacation to Paros turned into a full-hearted mission.
Now she runs The Pawsitive Space: a place where tourists and locals sip vegan freddos, snuggle rescue kittens, and help strays find forever homes.
This brand is for the gentle doers, the ones who believe coffee can be kind and every cat deserves a soft place to land.
The M.O.K.A. Strategy in action
Meaning (mission, vision, values)
It’s about making care contagious
Her mission: To give Paros’s stray cats the love and safety they deserve
Her vision: A future where kindness is local, global, and baked into every part of your day.
Her values: Community. Compassion. Accessibility. Sustainability. And the belief that joy can be part of the mission, not just the result.
Outreach (Audience + Emotional Insight)
Big-hearted travelers who want to do good while soaking up island life
Cat lovers, obviously. The kind who interrupt conversations to point out a cat on a rooftop
Vegan foodies, gentle tourists, digital nomads, and locals who’ve watched the island change and want something grounded in purpose
Key Differentiators (Positioning)
This is a mission in disguise, with espresso shots and sunbeams.
Where others sell the cute aesthetic, Eleni invites you into a bigger story.
It’s real, warm, and impossibly pawsitive.
Atmosphere (Personality & Vibes)
Personality traits: kind, inviting, playful, gently purposeful
Vibes: Like a faded postcard from a summer you never wanted to end.
Where every meow means welcome and every sip supports something real.
The Brand comes to life!
the P hides a playful paw print, while a striped cat tail curves into the letter S
The logo type is rounded, soft, and cozy, like a cafe hug.
The subheading adds a handwritten, imperfect touch: casual, friendly, unpretentious.
The palette pulls straight from Paros:
→ Cycladic blue rooftops, whitewashed walls, pink bougainvillea in full bloom.
→ Grounded in warm beige and coffee brown
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As a hypnobirthing coach Marta creates a nurturing and inclusive space where expectant mothers feel empowered and cared for.
Ipnomamma
The human behind the brand
Meet Marta: a mother, a guide, and a soft-spoken firecracker of wisdom.
Her journey with hypnobirthing began in a London hospital room, not as a teacher, but as a terrified first-time mom.
Through study, practice, and her own powerful birth experience, she found a sense of peace she never thought possible.
Now she’s helping others find it too, through courses, free resources, and warm community.
The M.O.K.A. Strategy in action
Meaning (mission, vision, values)
Mission: To help every woman approach birth feeling safe, confident, and informed.
Vision: A world where birth stories feel empowering, not overwhelming.
Values: Trust. Warmth. Clarity. Choice. A deep belief in women’s strength.
Outreach (Audience + Emotional Insight)
They want information, but without fear.
They want support, but not pressure.
They want to feel ready, not perfect.
They’re looking for someone who’s walked the path, not someone selling an “ideal” version of birth.
Key Differentiators (Positioning)
She’s the doula who teaches you how your body works, then trusts you to decide what’s best.
The coach who gently challenges the norm (yes, even if it’s controversial) to give you real tools, not vague affirmations.
Atmosphere ( Prsonality & Vibes)
Personality traits: warm, nurturing, honest, bold when needed
Vibes: like texting your most well-read, emotionally intelligent friend at 2AM because you’re freaking out and getting the exact reassurance you needed
The Brand comes to life!
Blooming rose: reference to hypnobirthing visualizations
The fonts feel feminine but confident.
They don’t whisper, they speak gently, but with presence.
The palette is full of depth and warmth:
rosy pink for softness, bordeaux for power, cream for calm,
a touch of sage for grounding, and bright honey yellow for joy and energy.
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Facing forward
A look toward the future
Mother with baby
Wave: symbol of breathing
Love Notes from Marta
See her brand in action
Let’s build something that feels like you but dialed all the way up.
No pressure. No scripts. Just honest, aligned branding that’s got your back.