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but we can still build something Ah-mazing together!

Brand identity, website, and creative guidance to help you stand out, sell confidently, and build something that reflects who you are & who you're becoming.

hi! the creative moka is entering a new era 

Visual identity + a custom Showit website that turns your brand into a full experience people can actually move through. A digital home that clearly communicates your value and supports your growth.

Brand + web design

Visual identity designed to make your business strategic, personality-filled and built to help people trust you faster, remember you longer, and immediately feel the difference between you and everyone else.

Brand design

A rebrand isn't just a file delivery, it's a whole transition. Like moving to a new city, it takes time to feel at home in a new brand. That's why every Brand Becoming project includes months of hands-on support after delivery.

Think of me as the bestie who already knows all the best coffee shops and won't let you get lost.

brand becoming

What can I help u with

From visual identities to websites, every project here starts with soul and ends with structure.
Because good design isn’t just something pretty on a screen, it’s what helps the right people resonate with you and stay.

From-scratch creativity, brewed with care

featured projects
featured projects
featured projects
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featured projects
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featured projects
featured projects
featured projects
featured projects
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featured projects
featured projects
featured projects

When you speak, I see things: colors, textures, shapes, feelings.

I connect emotional patterns to visuals, strategy, and design systems that reflect who you really are.

Some might call it rapid, multi-layered pattern recognition combined with hyper-empathy and symbolic thinking.

I just call it ✨ brain magic ✨.

I don't decorate,
I translate

I spent too many years trying to be the Good Girl™️, shaping myself around everyone else’s expectations. Then one day I thought… if I’m building MY business, why on earth would I build it around someone else’s rules? 

Today, I help creative, unconventional founders do the same. Together, we stop performing professionalism and build a brand around the real YOU instead. It’s easier to sustain, a lot more fun to run, and (conveniently) way more memorable for your dream clients.

PROFESSIONAL MIND READER · CREATIVE HOBBY COLLECTOR · WHORE FOR THE LORE · 

Hello there! I'm Francesca

polaroid moka
polaroid francesca working
polaroid francesca holding a  mirrorball
polaroid francesca and moka
Polaroid francesca with ipad and apple pencil
How does the new brand and website feel?
It represents me 100%. I feel more confident sharing my work because my online presence finally reflects the quality of what I offer.
What changed after the project?
Beyond the website itself, you completely transformed how I manage my work. Setting up a booking system was something I didn’t even know existed. Now everything feels clearer, more professional, and easier both for me and for my clients.

Your opinion means the world to me! Would you mind sharing your thoughts about the work I did for you and your brand? What were the benefits you walked away with? Both how you felt and the quantitative results.
I think it was a super intuitive process without any technical issues.
The platform you use to manage the project supports its successful completion in a concise and efficient timeframe.
What I’m taking away from this is that collaborating with skilled professionals is always the right choice if you want to do things properly and in the shortest time possible. It also helps avoid the burnout of having to learn tools from scratch and the frustration of not being able to bring your own ideas and vision to life.
The results were absolutely in line with my expectations. In terms of quality, I don’t think there’s anything that needs to be said. I had the impression of working with a serious and highly competent professional, not only in her field but also in its complementary aspects related to branding and communication strategy.
this months plan is just WOW! you know how hard it is for me to carve out time and I'm completely clueless when it comes to anything design related. But you always help me stay consistent and express myself. For two years you've been the reason I've been able to keep going even when I wanted to give up!
What do you think of your new brand?
I am sooo in love with my new branding! As you know, I needed to see an alternative version before fully appreciating the original concept. I asked you to see a paler version (just because that's what my competitors might use) and this made me realize just how perfect your initial brand identity was for me and my brand. You understood my personality and brand better than I did, creating something so unique and fitting that it's impossible not to love. I can't wait to bring my new brand to life :D
What was your favorite part of the process and why?
My favorite part about the process was working with you. Your kindness, patience, and humility, combined with your incredible talent and passion for your work, made a significant difference. You treated my brand and its success as if it were your own. You went above and beyond to understand my brand, and you crafted an identity that genuinely reflects my personality and vision. The result was something I could never have conceived on my own, and it turned out to be truly amazing!

You don’t have to take my word for it.

(Client words that made me tear up.)