Visual identity + a custom Showit website that turns your brand into a full experience people can actually move through. A digital home that clearly communicates your value and supports your growth.
Brand + web design
Visual identity designed to make your business strategic, personality-filled and built to help people trust you faster, remember you longer, and immediately feel the difference between you and everyone else.
Brand design
A rebrand isn't just a file delivery, it's a whole transition. Like moving to a new city, it takes time to feel at home in a new brand. That's why every Brand Becoming project includes months of hands-on support after delivery.
Think of me as the bestie who already knows all the best coffee shops and won't let you get lost.
brand becoming
the signature experience
your brand isn't just how you look. It's the first impression you make before you ever get on a call. It's what makes someone stop scrolling and think yes, this is exactly who I've been looking for.
A brand that doesn't reflect who you actually are is costing you the clients who would have been a perfect fit, except they scrolled straight past you to someone who just looked the part.
You've already done the hard bit. You built something people love.
Now it's time to take everything you've built, everything you are, and translate it into a brand that finally looks as good as the work behind it.
That's where I come in.
You've got a real business, real results, and clients who genuinely love what you do, so why does your brand still feel like it belongs to someone slightly more boring than you?
From visual identities to websites, every project here starts with soul and ends with structure.
Because good design isn’t just something pretty on a screen, it’s what helps the right people resonate with you and stay.
From-scratch creativity, brewed with care
It deserves a story. A soul. A place to come home to.
Because you’re not “just” building a business, you’re creating an atmosphere. A world people want to step into. One that feels like you in every detail, from the first impression to the lasting connection.
Your brand deserves more than a moodboard.
You won't get a file dump and a wave goodbye from me. You'll leave with the tools, the training, and enough post-delivery support that your brand stops living in a folder on your desktop and starts actually living in your business.
Support that lasts
🥐
Pretty without purpose is just expensive decoration. We always start with who you are, who you're talking to, and what you actually need your brand to do in the world, then we make it beautiful. In that order, every single time, no exceptions.
strategy before aesthetic
☕️
Inside your curated client portal (your brand’s home base), everything is clear, organized, and ready for you: the process is transparent and collaborative. Just like peeking into a kitchen while something’s cooking, you always know what’s happening and feel part of it.
Open communication, like an open kitchen.
💌
My work is guided by a few simple but powerful principles:
Pssst: if you click the pictures, you’ll find random notes, behind-the-scenes bits, and little windows into who I really am. 👀
When you speak, I see things: colors, textures, shapes, feelings.
I connect emotional patterns to visuals, strategy, and design systems that reflect who you really are.
Some might call it rapid, multi-layered pattern recognition combined with hyper-empathy and symbolic thinking.
I just call it ✨ brain magic ✨.
I don't decorate,
I translate
I’m here to help you stop duct-taping a brand that doesn’t fit and start building one that work as hard as you do.
I don’t just make things pretty.
I take all your thoughts, voice notes, ideas, Pinterest boards, and half-finished bios and turn them into a brand system you can actually live inside.
(I also bake sourdough, talk to my plants and know every Taylor Swift lyric by heart.)
I build brands for big-hearted humans who want their business to actually feel like them.
Hello there! I'm Francesca
You might have seen me on
You don’t have to take my word for it.
(Client words that made me tear up.)
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I’m addicted to coffee.
Like, espresso machine on my desk level addicted. If I haven’t had one yet today… don’t talk to me.
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I named my biz after my cat.
Not kidding. Moka isn’t just my assistant, she’s one of the reasons I built this whole thing. She’s a chapter in my life, but I’m her whole book. I want to be with her, not stuck in a 9-5 she can’t follow me to.
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I’ve had 4 businesses before this one.
I’m not afraid to pivot. I’ve been a candle maker (with book inspired scents!), a developer, a social media manager, and a vegan blog/course creator. I don’t settle until it clicks.
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Autumn is my favorite season.
Give me falling leaves, soft jumpers, homemade cookies, hot drinks, Gilmore Girls on loop. Yes, I’m that girl.
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I’m a living contradiction.
I want the cottagecore homestead life and I geek out over new tech. And you know what? That’s my sweet spot. Working online is the thing that lets me live slower. They don’t fight, they co-exist.
