A nurturing hypnobirthing coach empowering women to feel calm, confident, and connected to their natural strength.
Name: Marta
Archetype: The Caregiver, the Sage and the Hero
Favourite Colour: Pastels
Origin Story: A first-time mother turned guide who discovered hypnobirthing through her own birth experience and decided to make calm, informed births accessible to all.
The human behind the brand
Marta
Before working together, Marta felt disconnected from her brand: her DIY visuals were pretty but generic, built on colours she liked rather than what truly represented her.
She’d blended into the pastel-coded aesthetic of her field, hiding her strength and wisdom behind softness.
challenges and insights
The goal was to create a brand that still attracts her ideal audience but also reflect her bold and confident personality. I built the visual identity around her mission: making birth education accessible, empowering, and emotionally safe.
goal
- Voice and visuals that balance reassurance with quiet authority.
- A rich, grounded palette and elegant typography to mirror her depth.
- The tagline “Respira, Rilassati, Rinasci” symbolising breath, continuity, and rebirth.
Unique Touchpoints
confident • nurturing • bold • wise • reassuring
Vibe & Keywords
Let’s turn your story into your strongest strategy.