A handpoke tattoo artist based in the West Village, known for delicate and whimsical tattoos.
Name: Abby Rose
Zodiac Sign: Pisces (emotionally intuitive & dreamy)
Archetype: The Artist meets The Caregiver
Favourite Colours: faded black ink, moss green, blush
Origin Story: Abby got into tattooing after feeling disconnected from the cold, edgy and rebellious energy of traditional tattoo studios. She wanted to create a space that felt slower, warmer, adding more human connection to the process
The human behind the brand
Abby Rose
organic • nostalgic • intimate • handmade
Vibe & Keywords
Cat Flash Days: charity tattoo events supporting local cat shelters through themed flash collections and community fundraising.
Printed Aftercare Guides: thoughtfully designed take-home pieces to take care of their new permanent mark
Unique Touchpoints
A tattoo studio that feels more like a friend’s apartment than a transactional service space, balancing artistry, trust, softness, and professionalism without losing personality.
Part of the project focused on creating a clear, welcoming online experience with intentional booking flows, accessible information that remove uncertainty from the client journey.
goal
The challenge was designing a tattoo brand that still felt artistic and credible without relying on the intimidating or hyper-edgy visual language so common in the industry.
challenges and insights
Let’s turn your story into your strongest strategy.