The Ugly Cookie: the workbook to Help You Find Your Signature Flavour

Because your dream clients don’t want another cookie-cutter brand.
They want YOUR flavour. 

grab your treat

“Be yourself,” they say. But… what does that even mean?

You’ve tried all the right things:

🍪 Played with fonts.
🍪 Swapped color palettes.
🍪 Took the quizzes. Read the guides.
🍪 Tried to “find your aesthetic.”

But no matter how cute your feed looks or how many templates you tweak… something still feels off.

You hesitate before sharing your website.

You spiral every time you open Canva.

You don’t see yourself in your brand (and it shows)

This isn’t a design problem.
It’s a flavour problem.

The best brands aren’t mass-produced.

They’re handcrafted.

Like those slightly lumpy cookies your grandma used to make:
a little golden on the edges, not totally symmetrical…

but damn, they were unforgettable.

That’s the kind of brand we’re baking here. 

Time to toss the cookie cutter.

Introducing: 

You’ll walk away with more than clarity.
You’ll walk away with your Signature flavor.
The thing that makes people say: “Wait… I want more of that.”

Uncover the real reason your brand isn’t clicking 

Identify the ingredients that make you stand out

Build a brand moodboard that’s not just “pretty”, it’s powerful, personal, and full of flavor

Get excited to show up again because you finally feel at home in your brand


the recipe

DAY 1: TASTE TEST

A no-fluff gut check to uncover what’s really off in your brand and where it needs more flavor.

DAY 2: GATHER INGREDIENTS

Map your brand’s values, offers, and voice into a recipe that actually makes sense for you (not just “best practices”).

DAY 3: BAKE THE MOODBOARD

Bring your flavor to life with visuals, emotion, and energy. (Because “aesthetic” should never feel like a costume.)

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i want Innnn!

Ready to bake your own?

You’ll get:

3 days of actionable steps to help you find your brand's secret flavour
Action tasks outlined in a Notion workbook, with specific examples to further guide you
Walk away with your own vibe-rich moodboard that finally has you saying, "Omg this is SO me"

This is for you if uour brand doesn’t feel like you anymore, or maybe it never really did: you’re multi-layered, unconventional, and a little tired of pretending you’re not