“Why doesn’t my brand look like the version of me I can see in my head?”
If that question’s been haunting your brain lately, you’re in the right place.
You’ve evolved, but your brand’s still stuck in an old era.
It looks fine on paper, but something about it just… doesn’t feel like you anymore.
You can sense the gap, but can’t quite name it.
That’s where The Brand Audit comes in
the intuitive, expert-eye review that helps you see what’s actually going on behind that “something feels off” feeling,
so the outside finally matches who you’ve become inside.
Psst: If you book a full brand project within 30 days, the full price of this audit will be credited back to you, so it's basically free! #girlmath
You’ve got good taste, an ambitious vision and a killer offer, but your brand still won’t sit still.
it’s exhausting, right?
Constantly refining, never arriving.
One week it’s minimalist, the next it’s moody.
You change your colours, rewrite your captions, redesign your site, and still end up right back where you started: half-finished, second-guessing, wondering why it never feels done.
Because you’re not doing anything wrong, you’re just too close.
When you’re the one living inside the brand every day, it’s almost impossible to see the bigger picture.
That’s why things start to feel disjointed. The fonts don’t match the energy. The message drifts. The visuals say one thing while your heart’s already onto the next era.
You don’t need to throw it all out.
You just need a clear, outside lens that can spot the patterns, name the gaps, and show you what’s already working underneath the noise.
One week from now, you’ll finally know what to do next with your brand.
You don’t need a total overhaul, you just need to understand what’s already working, what’s getting in the way, and how to bring it all back into alignment.
Let me introduce you...
The Brand Audit
the intuitive, expert-eye review that helps you stop overthinking, stop restarting, and finally feel at home in your brand again.
You’ll learn what’s holding your visuals, vibe, and message back from connecting, what’s quietly confusing people, and what to shift so everything lines up with the version of you you’ve become.
Espresso-shot clarity: rich, concentrated, ready now. ☕
350$ → 245$ - 1 week
Uhm ok buuuut... how does it work?
- A full video walkthrough of your brand (website, socials, visuals, and messaging)
- Honest, actionable feedback on what’s working, what’s confusing people, and how to fix it.
- A written summary + action steps to do list
- 30 days of email support to help you put everything into motion (No, I won’t just drop the video and ghost you)
- Full credit toward a rebrand if you decide to move forward within 30 days
you fill out a questionnaire
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I do the detective work
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you walk away with a clear plan and a calm brain.
All in all? It’s me inside your brand for a week, spotting the patterns, naming the gaps, and showing you how to make everything click
If you’re skepticly side eyeing this, good: that means you care.
You’ve probably tried to DIY your brand a dozen times already, you downloaded the templates, asked AI for “brand strategy,” maybe even hired a designer who made it look good but didn’t make it work.
So if you’re thinking “why would this be any different?”, Fair.
Consider this not another big-budget feast, but the perfect appetizer: rich enough to actually satisfy, light enough to digest fast.
It’s the treat that gives you flavour and direction, without needing to hand over your whole kitchen.
this is perfect for you if
- You’re early-stage or mid-pivot, DIY-ing your brand and craving a professional eye
- You’ve outgrown your current look but aren’t ready for a full rebrand yet
- You like being in control but want honest, strategic feedback to guide you
- You’re ready to take action on clear steps, not sit on another pretty PDF
not your cup of tea if
- You’re hoping I’ll wave a wand and redesign everything for you (this is guidance, not a makeover).
- You’re not up for filling the clarity questionnaire with care. (it’s the foundation!)
- You want a miracle without implementing the feedback
Meet your hype gal (with a strategy brain)
I’m Francesca: designer, strategist, and professional overthinker turned clarity translator.
From candle-making to restaurant kitchens in the Caribbean to selling fandom merch, I’ve done a little bit of everything.
And for a long time, I thought that made me flaky.
Turns out, it made me a pattern-spotter.
Because when you’ve seen how people act, buy, connect, and believe in so many different spaces, you start to understand what makes something click.
That’s the magic I bring into your brand: the ability to see what’s really going on underneath the “something feels off” feeling.
I built The Brand Audit for the people who, like me, have outgrown pretending, who want their business to finally sound, look, and feel like them.
I’ll gas you up, but I’ll also tell you exactly what needs to change so your brand finally mirrors the real you.
