You’re not bad at branding. You’re just building from templates meant for someone else.
If your Canva doc looks like a graveyard, your Pinterest boards are multiplying, and you’re still downloading fonts at 2 a.m… it’s not that you don’t care. It’s that nothing you’ve tried feels like you.
You’ve reworked the same template thirteen times.
You’ve rewritten your bio on loop.
You show up online, but it feels like you’re performing, putting on a version of yourself that looks “legit” but doesn’t quite fit. And you’re exhausted.
What you want is a brand that feels like home.
Visuals that fit like your favorite outfit
The kind you slip into and instantly feel like yourself. Aligned, confident, and unmistakably you: no more shrinking into templates or costumes that don’t fit.
A home base you’re proud to invite people into
That reflects your story, your quirks, your why without sanding off the edges.
Not just “aesthetic,” but aligned. Strategic. So you.
Your signature flavor
The way your brand is lived in, not just looked at. I help you shape your whole client experience: the little details, offerings, and ways of showing up.
I create brands the way I make sourdough bread:
Every brand I build is alive: nurtured slowly, given space to rise into its own shape. It’s a process with no shortcuts, as intentional as your favorite ritual and as comforting as coming home.
The M.O.K.A. Method: my secret recipe for brands with strategy baked in
Strategy first, always. Because your brand deserves more than “pretty.” It deserves clarity, consistency, and a system you can live inside.
meaning
the deeper why: your story, your values, the heart that holds it all together.
outreach
your people: how they think, what they crave, and how to make them feel seen.
key differentiators
the message pillars and the client experience that makes you unforgettable.
atmosphere
the textures, visuals, and sensory vibe that make your brand feel like a world.
That’s the recipe. But here’s the secret: every recipe needs freedom. A pinch more spice, a little less sugar, a swirl of intuition. That’s how your brand becomes unmistakably yours.
Your brand deserves more than a moodboard.
It deserves a story. A soul. A place to come home to.
Because you’re not “just” building a business, you’re creating an atmosphere. A world people want to step into. One that feels like you in every detail, from the first impression to the lasting connection.
My work is guided by a few simple but powerful principles:
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Open communication, like an open kitchen.
You’re invited in:the process is transparent and collaborative. Just like peeking into a kitchen while something’s cooking, you always know what’s happening and feel part of it.
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Care that makes it feel like home.
My process is designed to take away the pressure and replace it with ease, trust, and a sense of belonging. Inside your curated client portal (your brand’s home base), everything is clear, organized, and ready for you: no overwhelming threads, no corporate walls. And yes, you might stumble across a Taylor Swift GIF or two, because branding doesn’t have to feel so serious. It can feel like friendship, creativity, and even a kitchen dance party on a Friday night.
🥐
Support that lasts
I don’t hand over a brand and disappear. You’ll leave with tools, training, and confidence to use your brand on your own. And if you want ongoing design support, I’m still in your corner. Because your brand isn’t just files, it’s a living system you should actually know how to run.
Not every founder needs the same level of support. Here’s how we can work together, depending on where you are in your journey.
from scratch brand design
This is the heart of what I do: crafting brands that feel like home. We’ll dig into your story, strategy, and vision to create a brand identity (and website, if you need it) that reflects your full depth and evolves with you. No shortcuts: just thoughtful design and a curated client experience that makes the process simple, supportive, and even fun.
brand audit
Quick but powerful brand support.
Perfect if you’re not ready for a full rebrand but need a professional perspective, clarity, and clear next steps you can trust.
from scratch brand design
This is the heart of what I do: crafting brands that feel like home. We’ll dig into your story, strategy, and vision to create a brand identity (and website, if you need it) that reflects your full depth and evolves with you. No shortcuts: just thoughtful design and a curated client experience that makes the process simple, supportive, and even fun.
monthy
creative support
Because building your brand isn’t the en, it’s just the beginning. For past clients only, this retainer gives you ongoing design and strategy support so your brand stays alive, consistent, and magnetic. From launch campaigns to quick-turn visuals, you’ll have a creative partner who already knows your business inside out.
Hello there! I'm Francesca
I build brands for big-hearted humans who want their business to actually feel like them.
(I also bake cookies, talk to my plants and know every Taylor Swift lyric by heart.)
I’m here to help you stop duct-taping a brand that doesn’t fit and start building one that work as hard as you do.
I don’t just make things pretty.
I take all your thoughts, voice notes, ideas, Pinterest boards, and half-finished bios and turn them into a brand system you can actually live inside.
I don't decorate,
I translate
When you speak, I see things: colors, textures, shapes, feelings.
I connect emotional patterns to visuals, strategy, and design systems that reflect who you really are.
Some might call it rapid, multi-layered pattern recognition combined with hyper-empathy and symbolic thinking.
I just call it ✨ brain magic ✨.
Pssst: if you click the pictures, you’ll find random notes, behind-the-scenes bits, and little windows into who I really am. 👀
You might have seen me on
You’re not too messy, too late, or too weird, you’re just building a brand that actually fits this time.
Not the one you thought you had to be.
Not the version that blends in.
Because if you've been switching vibes every month, or side-eyeing your own website like “ugh, this still isn’t me”, you're not alone. You just need a brand that feels like yours. Finally.
If you’ve been…
- Avoiding your own website like it’s an ex you don’t wanna text back,
- Duct-taping templates together at 2 a.m. hoping this time it clicks
- Switching vibes every month, trimming yourself down to look “professional,”
- Second-guessing every choice because there’s no real strategy underneath…
Imagine this instead
- Your brand feels alive, cozy, unmistakably yours (and your clients feel it too).
- You want to share your website because it finally says what you couldn’t.
- You’ve got clarity, direction, and tools that grow with you.
- Dream clients find you and stay because your brand feels like home.
No more burning it down every six months. Your brand rises with you.
Sound like the shift you’ve been craving?
(Client words that made me tear up.)
You don’t have to take my word for it.
"if it wasn't for you, I would've closed my business months ago!"
I was about to give up, I was feeling unmotivated and scared to launch my academy, but you got my back and made this super step by step plan. Now I feel confident and I know what I have to do. Thank you, if it wasn't for you, I would've closed my business months ago!
Erika - Team Development Consultancy Studio
"You understood my personality better than i did"
I am sooo in love with my new branding! As you know, I needed to see an alternative version and this made me realize just how perfect your initial brand identity was for me and my brand. You understood my personality and brand better than I did, creating something so unique and fitting that it's impossible not to love.
Marta - Hypnobirthing Coach
"You treated my brand and its success as if it were your own"
Your kindness, patience, and humility, combined with your incredible talent and passion for your work, made a significant difference. You treated my brand and its success as if it were your own. You went above and beyond to understand my brand, and you crafted an identity that genuinely reflects my personality and vision.
Ipnomamma
I’m addicted to coffee.
Like, espresso machine on my desk level addicted. If I haven’t had one yet today… don’t talk to me.
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I named my biz after my cat.
Not kidding. Moka isn’t just my assistant, she’s one of the reasons I built this whole thing. She’s a chapter in my life, but I’m her whole book. I want to be with her, not stuck in a 9-5 she can’t follow me to.
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I’ve had 4 businesses before this one.
I’m not afraid to pivot. I’ve been a candle maker (with book inspired scents!), a developer, a social media manager, and a vegan blog/course creator. I don’t settle until it clicks.
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Autumn is my favorite season.
Give me falling leaves, soft jumpers, homemade cookies, hot drinks, Gilmore Girls on loop. Yes, I’m that girl.
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I’m a living contradiction.
I want the cottagecore homestead life and I geek out over new tech. And you know what? That’s my sweet spot. Working online is the thing that lets me live slower. They don’t fight, they co-exist.
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