You’re tired of showing up online as someone you’re not.
You’ve got a vision. Big, beautiful, a little messy, but it’s there.
And yet, every time you try to bring it to life, something gets lost.
You reworked that one Canva template… thirteen times.
You’ve built Pinterest boards, changed your bio and changed it again after two days.
You’ve downloaded fonts at 2 a.m.
...and still, your brand doesn’t feel like you.
You show up online, but it feels like you’re performing.
Putting on a version of yourself that looks “legit” but doesn’t quite fit. And you’re exhausted.
Let’s fix that.
You’re not the problem. You just need a brand that reflects all of who you are: Bold, layered and unapologetically REAL
That holds your softness and your fire.
That honors your voice, your weirdness, your why and wraps it all in clarity.
That reflects your story, your quirks, your why without sanding off the edges.
Not just “aesthetic,” but aligned. Strategic. So you.
Not because you're louder, but because you're truer.
And they recognize themselves in your truth.
A brand that finally makes sense
A brand that works as hard as you do.
A brand that calls in YOUR people
Your brand deserves more than a moodboard.
You’ve got depth. Dimension. A whole inner world.
You need more than “aesthetic”, you need a visual identity that holds all of you.
That’s where I come in.
Whether it’s a brand built from scratch, a website that actually works, or long-term creative support, I’m here to make sure your brand reflect who you really are (and where you’re going next).
Brand Design
(made with my signature M.O.K.A. Strategy Framework!)
This isn’t just a logo, it’s your visual universe.
We start from the root: deep clarity, intentional choices, and a whole ecosystem built to grow with you. Strategy-first, soul-aligned, made to last.
Web Design
Your website isn’t just a digital business card, it’s your home base.
A place people land, get it, and know exactly what to do next.
We craft yours to be smart, soulful, and unmistakably you.
Monthly Support
You’ve got a launch coming up, a big idea in the works, or just... too much on your plate. As your Creative Companion, I already know your brand and I’ve got your back.
I help you map your next moves, keep your visuals aligned, and handle the design-y stuff so you can focus on what you love (and stop redesigning carousels at 11pm).
Hello there! I'm Francesca
I build brands for big-hearted humans who want their business to actually feel like them.
Pssst: if you click the pictures, you’ll find random notes, behind-the-scenes bits, and little windows into who I really am. 👀
(I also bake cookies, talk to my plants and know every Taylor Swift lyric by heart.)
I’m here to help you stop feeling stuck in a brand that doesn’t fit and start building one that actually feels like you.
I don’t just make things pretty.
I take all your thoughts, voice notes, ideas, Pinterest boards, and half-finished bios and turn them into a brand system you can actually live inside.
I don't guess, I translate
When you speak, I see things: colors, textures, shapes, feelings.
I connect emotional patterns to visuals, strategy, and design systems that reflect who you really are.
Some might call it rapid, multi-layered pattern recognition combined with hyper-empathy and symbolic thinking.
I just call it ✨ brain magic ✨.
You’re not too messy, too late, or too weird, you’re just building a brand that actually fits this time.
Not the one you thought you had to be.
Not the version that blends in.
Because if you've been switching vibes every month, or side-eyeing your own website like “ugh, this still isn’t me”, you're not alone. You just need a brand that feels like yours. Finally.
Right now you are
- Avoiding your own website like it’s an ex you don’t wanna text back
- Bouncing between “should I rebrand?” and “maybe it’s fine…” every other week
- Duct-taping templates, hoping this time it finally clicks
- Trimming your personality down to look “more professional”
- Second-guessing every decision because there’s no real strategy underneath
Imagine this instead
- Your brand gets you, and so do the people it attracts
- You want to send your link (because it feels like “oh, this is SO me”)
- You’ve got direction, clarity, and the tools to grow your way
- You’re booked by dream clients who love you for who you already are
- Your brand evolves with you: no more burning it down every six months
Sound like the shift you’ve been craving?
Soooo... What's next?
A.K.A. my process
💌
You fill out the form
I’ll read it like a love letter, and if we vibe? You’ll get a link to book a free coffee chat.
✍🏻
We make it official
I send over a custom plan with the full scope. If it’s yes, you’re in! You’ll get access to your client portal
🧠
Strategy first!
I take your thoughts, dreams, and direction, and turn them into a full strategy doc & two moodboard to choose from.
✏️
It's Design Time
Your brand starts to bloom with real-world visuals so you can actually see it working in action.
🪩
Time to shine!
I’ll deliver all your files, your brand guidelines, and everything you need to step into your next era feeling aligned and proud.
P.S. If calls aren’t your thing, no worries, everything can happen via email or chat. Introverts, I gotchu. 🫶🏻
(Client words that made me tear up.)
You don’t have to take my word for it.
"if it wasn't for you, I would've closed my business months ago!"
I was about to give up, I was feeling unmotivated and scared to launch my academy, but you got my back and made this super step by step plan. Now I feel confident and I know what I have to do. Thank you, if it wasn't for you, I would've closed my business months ago!
Erika - Team Development Consultancy Studio
"You understood my personality better than i did"
I am sooo in love with my new branding! As you know, I needed to see an alternative version and this made me realize just how perfect your initial brand identity was for me and my brand. You understood my personality and brand better than I did, creating something so unique and fitting that it's impossible not to love.
Marta - Hypnobirthing Coach
"You treated my brand and its success as if it were your own"
Your kindness, patience, and humility, combined with your incredible talent and passion for your work, made a significant difference. You treated my brand and its success as if it were your own. You went above and beyond to understand my brand, and you crafted an identity that genuinely reflects my personality and vision.
Ipnomamma
I’m addicted to coffee.
Like, espresso machine on my desk level addicted. If I haven’t had one yet today… don’t talk to me.
CLOSE
I named my biz after my cat.
Not kidding. Moka isn’t just my assistant, she’s one of the reasons I built this whole thing. She’s a chapter in my life, but I’m her whole book. I want to be with her, not stuck in a 9-5 she can’t follow me to.
CLOSE
I’ve had 4 businesses before this one.
I’m not afraid to pivot. I’ve been a candle maker (with book inspired scents!), a developer, a social media manager, and a vegan blog/course creator. I don’t settle until it clicks.
CLOSE
Autumn is my favorite season.
Give me falling leaves, soft jumpers, homemade cookies, hot drinks, Gilmore Girls on loop. Yes, I’m that girl.
CLOSE
I’m a living contradiction.
I want the cottagecore homestead life and I geek out over new tech. And you know what? That’s my sweet spot. Working online is the thing that lets me live slower. They don’t fight, they co-exist.
CLOSE
Brand Design
For multi-layered creatives who want a brand that clicks into place, not just looks pretty.
🪩 Full Brand Strategy
🪩 Logo suite
🪩 Color palette, typography, and custom textures/patterns
🪩 Brand guidelines (so you know how to use your brand)
🪩 Optional add-ons (social media templates, business cards...)
🪩 2 feedback rounds, fully collaborative
🪩 All inside your personal client portal (no email threads from hell)
⏳ Timeline: 4–6 weeks
💸 Investment starts at €1500
(payment plans available)
Monthly Support
For past clients who want their brand to keep growing without being online 24/7
💌 Strategy Call to plan out your content, launches or events with intention
💌 Ongoing Design Support: social posts, landing pages, printed assets, even Reels (you send the copy/footage, I do the rest)
💌 Priority Turnarounds: tight deadlines, handled with care
💌 You don’t have to explain your brand again to other professionals. I already know it and I know how to keep it feeling like you.
💌 Available only for past branding clients.
⏳ Timeline: 1 month - ∞
💸 Investment starts at €500/month: can be a one-time sprint or ongoing support, depending on your goals
Web Design
Your website = your digital home. I’ll help you build one that feels good, functions beautifully, and leads your dream clients exactly where they need to go.
🖥 Multi-page Showit website (tailored to your biz + goals)
🖥 Mobile-responsive build (because duh, everyone’s on their phone)
🖥 Link-in-bio + coming soon page
🖥 Email marketing integration
🖥 Post-launch tutorial (so you can edit your site without crying)
🖥 All inside your personal client portal (no email threads from hell)
⏳ Timeline: 6-8 weeks
💸 Investment starts at €2000
(payment plans available)